All episodes of The Next Big Idea

The Next Big Idea · 2026-05-14 · 52 min · 8,853 words

What if Uncertainty Isn’t Such a Bad Thing?

Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player

I'm Caleb Bissinger and I'm Rufus Grisscomb. And this is the next big idea. Today, making friends with uncertainty. We are living in an era of upheaval. Political, technological.

What are you supposed to do when the future is opaque? When, to borrow a phrase, all that is solid feels like it's melting into air? The answer, according to Simone Stolzov, is to make peace with the uncertainty that surrounds us. In his new book, How to Not Know, Simone shows us how accepting ambiguity and learning to love the unknown are more valuable skills now than ever.

After the break, Simone and I talk about why global measures of uncertainty are rising, while at the same time our tolerance for it is in decline. How embracing uncertainty led one entrepreneur to a 27 billion dollar idea. Why one of the world's most powerful organizations has a department of doubt and what it means to live comfortably in a state of unknowing. That's all coming up after these ads.

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