The Cognitive Science Behind Sudden Change

Turn breakthrough ideas into real results at the virtual HBR Innovation Summit this November with top CEOs and masterclasses on AI and growth. Register by September 30th and save 25%. Learn more at hbr.org slash innovation summit. I'm Audie Ignatius. I'm Alison Beard and this is the HBR Ideacast.

So Alison, I want to start today by talking about identity and specifically our identity at work. So you and I, I think, are both people who feel very connected to our work. Our self-identity is wrapped up in our jobs, in our titles. We're editors, we're journalists.

That's a big part of how we think about ourselves. 100%. I think especially when you've studied and trained to do one profession, you've been doing the job a long time, you become an expert. expert and leader in your organization and your field and you're recognized for all of that, it it really becomes who you are. Okay, so take that idea, right, that feeling, that sense of identity, and think about the rug being pulled out from under you.

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