#60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years

When I die and go to hell. The devil's gonna make me the marketing director for a cola company. I'll be in charge of trying to sell a product that no one needs. Is identical to its competition. And can't be sold on its merits.

I'd be competing head on in the Cola Wars. On price. Distribution. Advertising. And promotion.

Which would indeed be hell. For me. So that is a quote from the founder that we're gonna talk about today. Um and that's Yavon Chinard.

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