#421 Jony Ive

I just wanted a soundbite, but he launched into a passionate twenty minute description about his latest work. I could barely get a word in edgewise. He couldn't help himself. Design is his passion.

He began telling me how keeping things simple was the overall design philosophy for the machine. He said we wanted to get rid of anything other than what was absolutely essential. But you don't see that effort. We kept going back to the beginning again and again. And again.

Do we need this part? Can we get that part to perform? The function of these other four parts. It became an exercise. to reduce and reduce and reduce.

We already have this episode, so unlocking it is cheap and permanent: the full transcript, segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

10 free credits is 10 episodes like this one a month. Episodes nobody has transcribed yet cost their length in hours, because we have to actually transcribe them.