It’s Not Just You: Why Online Business Feels Different Right Now

Hey there. Welcome to the Amy Porterfield Show. It's not enough to just be like, lead generation is changing. It's like, no, how are we changing? And like, how is our client changing?

And maybe that is signaling a lack of connection or maybe it's signaling like this disconnection between the way you're speaking to them and the way they speak of themselves or their own problems. I've been hearing some rumblings online. Rumblings like live launching doesn't work anymore, Evergreen doesn't work anymore, webinars don't work anymore, email marketing doesn't work anymore. And I think you and I both know that is absolutely not true.

But what I can't do is ignore the fact that things feel different. In 2025, how we market, how we launch online, the results we're seeing, how we get there, it just feels really different versus years past. And before I get into today's topic, I want to remind you of something. If you're looking for all the ways that launching and webinars and email marketing are not working like they used to, you will find it. If you spend your time

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