How CEOs can navigate the new era of trade

This idea of speed in an organization is becoming a real basis for competitive advantage in this era of volatility. Enter markets, exit markets, redeploy capital, move production, move different markets, move people. When a crisis erupts, be able to respond to that quickly. That's because you've seen your partner Shoebom Singhal. As trade route shift and geopolitical volatility continues, companies are rethinking how to respond.

For example, The New York Times reported a company in Japan is shifting from color to black and white packaging due to shortages of naphtha, which is used for ink. NAFTA is scarce right now due to the Strait of Hormuz blockade. And that's just one story about quick adaptation to geopolitical upset. But there is a lot that goes into making fast and strategic decisions in the face of this kind of tumult.

Shubom Jun's me and McKinsey partner Jongmin Song to discuss what leaders need to do to stay ahead. This is the McKinsey podcast, where we help you make sense out of the world's toughest business challenges. I'm your host for today, Lucia Rahili. Yes, 2025

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