Announcement: Marketing Against the Grain

I feel like I can rule the world, I know I could be what I want to I'll put my all in it like a day's off on a road, less travel, never looking back. What's up, everyone, this is Sam Parr from My First Million. So today's a special day. You are getting a special episode. The two guys who decided to buy my company, their names are Kieran Flanagan, he's the SVP of marketing at HubSpot, and then Kit Bodner, he's the CMO of HubSpot. They've decided that they love My First Million so much that guess what? They decided to launch their own podcast. It's actually pretty great. I've been listening to it as they've been getting going and I love it. It's called Marketing Against the Grain, and it's a podcast all about how to capitalize on marketing trends before they blow up. And in this clip, they're gonna explain how YouTube can beat Apple and Spotify and win podcasting, and they're also gonna talk about Web3M. And how they will literally pay you to exercise. It's pretty interesting. These guys are are are kind of geniuses. They are definitely two of the guys who are most responsible for this acquisition of the hustle. They're really, really sharp. I look up to them. Uh, so check it out. It's called Marketing Against the Grain and it starts now.

YouTube can win podcasts. Yes. Because it actually has a better distribution engine than Apple, Spotify, any of these other platforms for podcasts. Which is search because the death of most podcasts is there is zero long tail equity. you listen to a show and then it disappears, YouTube would search has all of that equity. And I

Curse. To get your opinion on what you think about that move by YouTube and what do you think the long term plan here here is for a podcast? Kieran, I'm fascinated by what you just said. I want to break it down a little bit more for the listeners before even go down this. If you think about this first segment of the show, Kieran is dropping some knowledge on YouTube and its advantage to the podcast base. The reason for that is YouTube is the second most popular circle. Search engine in the world after Google. And if you're a business and you've got a podcast, or if you're an individual, you've got a podcast. Basically how you attract people. Is Through word of mouth and people knowing about the name of your show.

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