Lulu Meservey on How Media Has Changed

One important thing for people to remember is if you are trying to um if you're trying to do both things at once, it is not that you're pleasing both sides, it is that you're pissing off both sides. That's always the way it goes. If you are trying to make nobody mad, you end up making everybody mad. That's always how it goes. And you're better off picking who's going to be mad at you and for what.

And now the good fight with Yasha Monk. We talk a lot about how the media landscape has fundamentally transformed over the last 25 years. But I don't think we reflect enough about how as a result the communications landscape has fundamentally transformed. It used to be that if you want to let people know about some great invention you have, some great product you have, or you want to be a political communicator, you would really think about how to get earned media.

in the mainstream, how you could have the New York Times cover your amazing new product, or how you would make sure that your five, six second, uh, ten second soundbite plays on the evening news. Well now where we live in a world of much more chaotic, much more multifaceted, communication, that by and by and large isn't really how things work anymore. And my guest today has a manifesto which says that if you want to communicate, you have to go direct. You have to communicate directly from the voice of a person it's coming from.

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