Trust Is Broken, and Optimization Won't Fix It (with Nick Richtsmeier)

Quick one first. There's a word we lost somewhere between the factory and the laptop. My new book is called Productiveness, and mikevardi.com slash productiveness is where you can get it. Okay, in we go. Nick, thanks so much for taking the time to join me today for, once again, a productive conversation.

Yeah, be here. So I wanna get into um I want to get into s kind of the first off the title of the book right out of the gate. Um titles are are a funny thing because uh we we kind of live in a world where you you want to grab people's attention. We're gonna get to attention right away. But the idea of just throwing that that and and we're gonna kind of let you reveal that title so that it has a bit more and people like, what, don't bury the lead, Mike.

But what what led you to that title and why such a quote, uh, for lack of a better term, um sh like eye stopping kind of like Oh wow, okay, so this this is this is serious stuff here. Yeah, so I I will I'll unbury the lead. So that the ne the title of the book is The Damn Rules. Um and there is some substance to that meeting.

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