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Entrepreneurs on Fire · 2026-05-11 · 29 min · 5,391 words

Whatnot Co-Founder and CEO Grant LaFontaine on Scaling with Live Selling

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Who's raised rock today, Fire Nation? JLD here and welcome to Entrepreneurs on Fire brought to you by High Level, the all-in-one sales and marketing platform. Today we'll be breaking down Whatnot co-founder and CEO Grant Lafontaine on scaling with live selling to drop these value bombs that are brought to Grant Lafontaine into UFIer Studios. Grant is the co-founder and CEO of Whatnot, the largest live shopping platform in North America, the UK, and Europe, which lets anyone transform their passion into a business.

Today we'll be chatting about going from passion to platform, why live selling wins, starting smarts, and oh so much more. And a big thank you for sponsoring today's episode goes to Grant and our sponsors. If you are building a real business, you need real infrastructure. High Level gives you website hosting, funnels, email marketing, automation, calendar booking, payments, and course hosting all on one platform, plus award-winning 24-7 supports. Get a 30-day free trial in my full bonus stack that includes a 15-minute private call with me and much more at highlevelfire.com.

Highlevelfire.com. Fire Nation, 50 days will fly right on by. The only question is, will you have something to show for it? I created a free YouTube series called 50 Days to Something, a step-by-step path to build a real product, service, or offer in just 50 focused days. Start today for free at

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