Profit > Revenue: Tiny Tweaks, Bigger Take‑Home

Hey there. Welcome to the Amy Porterfield Show. You need to run a sustainable business that is paying you well so that you will continue to be here. I think sometimes people think, oh, what about my customers and my clients?

Well, you're not going to be able to have any customers or clients if you're not running a business with sustainable profit margins that ensure you're going to be here a year from now. So I've got this program called the Millie Club. I've talked about it before on the podcast and each cohort is a group of 30 entrepreneurial women that are working toward a million dollar year in their business, which is a really big milestone. And inside the Millie Club, one of the things I've noticed is that the biggest aha moments, the light bulbs that are popping off throughout the six months usually are related to data and numbers.

really understanding their numbers. And here's what I mean. So let's say that you want to do a launch and you want to make $50,000 in your launch. Well if you told me that, the first question I would ask is, how much profit do you want to make? And so if you said, okay, Amy, I want to make a 40% profit off this launch of $50,000, I'd say, okay, great.

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