They Love You. They Won't Buy.
Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player
The funnel can't fix a positioning problem. Positioning is the decision you make before you write a single word. These people know you. They trust you. They've been following your work for months, maybe even years.
Your audience can follow your work for years and still not see themselves as your buyer. And while competence is important, It's actually clarity that creates it. This was built for her. That's what we're building toward.
When you get clear on your positioning, these issues tend to resolve themselves. Your content starts attracting the people who are ready to buy. My guest today is a dear friend of mine. One of them goes, that one over there, she's big money. And it was my guest today.
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