20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao
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This is 20 Growth with me, Harry Stebbins. Now 20 Growth is the show where we sit down with the best growth leaders in the world to discuss how to scale brand marketing, how to scale paid marketing, how to create virality in a product, how to scale products to millions of users. This show today is one of the most granular that we've done in years. I think you'll love it. I
absolutely adored doing it. I'm thrilled to welcome Sandy Diao, one of the most exceptional growth leaders of the last decade. Sandy scaled products to over 200 million users and led growth teams at Descript, Meta, and Pinterest. She's also a prolific writer and we've included the link to her blog in the show notes. I love it and it's exactly what I love in a blog.
Tactical, granular, so many good takeaways there. But before we dive into the show today. Secureframe empowers businesses to build trust with customers by simplifying information security and compliance through AI and automation. Thousands of fast growing businesses, including NASDAQ, Angelis, Doodle, and Coda, trust SecureFrame to expedite their compliance journey for global security and privacy standards such as SOC2 and ISO 27001, CMMC, NIST standards, and more, backed by top tier investors in corporations like Google and Kleiner Perkins, the company is among Forbes's list of the top 100 startup employers for 2024, G2's best software awards for higher satisfaction products and a recipient of the 2024 Cybersecurity Excellence Awards, something I definitely never got in school myself.
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