transcript · 8,398 words

My mother-in-law's side hustle made $1M selling pillows?!?

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So how do you create a multi-million dollar business starting with only$10,000, without having much of a plan, without doing a lot of research, without even knowing how to use Shopify, or basically you had to learn the internet from scratch? Well, we have talked about this a little bit on this podcast, but I finally Wanted to do an episode with a very special person. My mother in law. So about five years ago, my mother in law sat me down. She goes, Sam, I have this idea for a business. I want to start this pillow company. Can you teach me how to do it? I gave the most generic advice ever on how to do it, not expecting her to do anything. Turns out she listened and she Googled and found actually significantly better advice. And she built a company that is now making millions a year in revenue. She started it in her early fifties and it's

Killing it. And after years of just kind of quietly chugging along and building this epic business, I asked my mother in law, Smithy Sodine, to come on the pod and give her story. If you are in your 30s, 40s, or 50s and you are thinking about starting a business and you're sort of overthinking, you're not sure what to do, or even if you're in your twenties and you want to figure out how to change your life. This is probably the most relatable and I think inspirational episodes that we have ever done. So it's a very special episode for me for obvious reasons. I love her to death, but I think you guys are gonna like it. Check it out. I feel like I can rule the world a no way But I want to

So let me set the stage here. Smithy. Okay. Smithy, do you even listen to the podcast? I do. I do uh listen to some episodes. Alright, so the story is this, basically you came over uh in your Early teens as an immigrant. You had some kids and you're a stay at home mom.

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