SPI 904: The Hero Platform Strategy: How to Grow on Social Without Spreading Yourself Thin

Should you focus on just one platform as opposed to multiple platforms at the same time? And I'd always tell people, pick one and then add another one once you get bandwidth. That was the advice I'd give in the past. The advice I give now, now that we've got automation and AI, is focus on one platform as your hero platform. But use tools like Voobly or anything else that you want to help you still post everywhere else as well.

I mean, why not? If it doesn't take any extra effort and you can do a good job with it, why not? Sometimes you might post a video and it might be mediocre on YouTube and then all of a sudden it goes viral on TikTok and you go, what the heck that happened there? It's a different audience, you know, different algorithms, etc. So why should you limit yourself to just one platform if there's massive opportunity to be had elsewhere without any extra effort?

It's like a no-brainer. Way, way back in the day when I first started blogging, there was a creator who I saw as one of the first people to really utilize video. in their brand. Come to think of it, there were a few that were early on and for some reason they seem to be all in Australia. Darren Rouse from Problogger, Jaro Staruk, but this person, our special guest today, Gideon Shalwick, also from Australia, has created one of the most helpful tools that I use today to help me get more reach, to help me gain more authority, to help me

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