How to Become the Most Known and Trusted Brand in Your Market: A Roadmap to Endless Customers with Marcus Sheridan

Light that Sparkfire Nation, JLD here, and welcome to Entrepreneurs on Fire, the only daily show interviewing the world's top entrepreneurs seven days a week. Today we'll be breaking down how to become the most known and trusted brand in your market, a roadmap to endless customers. To drop these value bombs, I brought Marcus Sheridan into EOFIR Studios. Marcus is the author of They Ask, You Answer, and Endless Customers, a world renowned communication expert and captivating keynote speaker. And I can tell you I have experienced it. He is captivating Environment. Today we'll be talking about how it's just getting harder to acquire new customers. We'll talk about why, what's contributing to these struggles, what to do about it, the four pillars of a known and trusted brand, and oh so much more. And a big thank you for sponsoring today's episode goes to Marcus and our special. Sponsors. Over forty one thousand businesses have future proved their business with Net Suite by Oracle, the number one cloud ERP, bringing accounting, financial management, inventory, and HR into one platform. Download the CFO's guide to AI and machine learning for free at Netsuite.com slash

Fire. Do you have the right mentor in your life right now? For the first time in seven years, I'm opening up a few mentorship slots for individuals who know they need the guidance and accountability to take their business and life to the next level. Email me at John. At EOFIR.com with a subject line mentor, and we'll schedule a fifteen minute chat to go over the program and see if it's the right fit for you. Marcus, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. I don't think your success

Uh has much to do with your schooling at all. I think it's uh at this point in time it's almost irrelevant. My favorite quote is never let your schooling get in the way of your education. That's Mark Twain. Yeah. And I think we're gonna start to see that more and more and more. Fire Nation, it's gonna be a fire episode because we're talking about how to become the most known and trusted brand in your market. We're gonna literally give you a roadmap to endless customers. And Marcus, let's be honest, entrepreneurs across all industries, they're finding that the acquisition of new customers is harder than it ever has been before. What is the reason for this? Really, it started with uh November twenty twenty-two, right? When we when AI started to to shock the world. And I remember as soon as uh ChatGPT came out, GLD I was just like, Okay

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