How to Unlock the Creativity You Already Have

I'm Rufus Griskam and this is the next big idea. Today The case for abandoning perfection. Picking up a pencil. and learning how to play again.

It's really rare for me to have the opportunity to talk with close friends on this podcast. Today is one of those special occasions. My friends Blythe Harris and Mallory May have started a company and written a book with a subversive hypothesis. Everyone is creative. But many of us don't feel this way. In fact, most people, more than six in ten in a global Adobe survey of 5,000 adults, describe themselves as not creative. And 75% said they were not living up to their creative potential.

Why does this matter? Don't we have enough artists in the world? My guest today, my dear friends Mallory and Blythe. Say that Creativity is not just some kind of esoteric vocation, it's a fundamental expression of our humanity.

We already have this episode, so unlocking it is cheap and permanent: the full transcript (66 minutes, 11,625 words), segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

10 free credits is 10 episodes like this one a month. Episodes nobody has transcribed yet cost their length in hours, because we have to actually transcribe them.