SPI 861: How to Make People See You as the Authority (Even If You’re Not Famous Yet)

This is going to become the authoritative podcast episode. On building. Authority. This is something that I want to offer to you and to everybody else who is trying to create content online, who is trying to build an audience, trying to build loyalty, trying to build fans, trying to build a business. Because ninety nine percent of people

Are approaching it. Wrong. And thankfully, throughout the years that I've been an entrepreneur, I discovered this kind of through a lot of mistakes and by happenstance. And I wanted to package this episode together in a framework with specific strategies. To help you as you are creating content.

writing content while you're up on stage, while you're conducting your podcast episodes, while you're recording videos. So that you'll have more people listen to you, follow you, like you, know you, trust you, share you. And all those good things. So if that doesn't sell you on listening to this entire episode, I don't know what will. To start though and to set this up, I want to tell you about the white coat effect.

We already have this episode, so unlocking it is cheap and permanent: the full transcript (33 minutes, 6,011 words), segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

No account needed, we create one from your checkout email. With credits it is 1 credit; packs start at 5 episodes for $3.49, and monthly plans are cheaper still.