The fashion industry faces a world in flux

Happy holidays to you from us here at McKinsey. Today we've got one of our most popular interviews from 2025. We'll be back January 8th with new episodes. This is the McKinsey Podcast, where we help you make sense out of our world's toughest business challenges. Welcome to the show.

I'm Lucia Rahili and I'm Roberta Fassaro. Geopolitics is a very important exogenous factor that is going to have an impact on this industry. Adaptability is going to be very important because whatever course of action you take, you may need to revise and course correct. That's McKinsey's senior partner, Gemma Dowria. She's here to talk about the evolving taste of

consumers and the state of fashion generally based on our recently published report. But first, we want to let you know that Lucia and Gemma spoke before the current state of tariffs were initiated. So tariffs aren't discussed much in this episode. But if you go to McKinsey.com and search tariffs and geopolitics, you'll find more information on how businesses can respond in this volatile environment.

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