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Entrepreneurs on Fire · 2025-11-07 · 21 min · 3,605 words

How to Multiply Your Business Value with IP Assets with JiNan Glasgow George: An EOFire Classic from 2022

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Boom, shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, brought to you by High Level, the all-in-one sales and marketing platform. On today's classic episode, we'll be breaking down how to multiply your business value with IP assets. And to drop these value bombs, I brought Janon Glasgow, George, in the EOFire studios. Janon has built her career from engineering, patent law, and investment by transforming ideas and assets and connecting innovators to the resources they need to make.

positive impact. And today we talk about how almost everyone has a trademark to register a copyright or patent and you can make the most valuable asset in your business from your ideas and transform that into intellectual property, but you have to know how to use it in your industry and oh so much more. And a big thank you for sponsoring today's episode goes to Janan and our sponsors. Fire Nation, if you love stories that entertain and educate, you've got to grab the book The Deal Makers Will by Walker Thrash. It reads like a novel, but teaches like a masterclass, packed with timeless lessons on power, leverage, and negotiation.

Whether you're raising capital or closing deals, this book will change how you play the game. Get it now on Amazon. Are you ready for the ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies? Build funnels, automate follow-ups, manage clients, and even white label your own software. Say hello to our featured partner High Level and visit highlevelfire.com to start your free trial today.

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