SPI 932: How to Get Shares and Word of Mouth Growth
Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player
All right, I want you to do something for me. I want you to think about the last three things that you bought online. It could be anything, a course, a book, a gadget, whatever it might be. Okay, you got it in your head? Good.
Now, here's your question. How did you discover those products or services? I'm willing to bet that at least two of them came in from a recommendation. Maybe a friend shared it on their Instagram story. Maybe a YouTuber you trust mentioned it.
Maybe somebody in a Facebook group said, hey, you have to try this. This is word-of-mouth marketing in action. And here's the crazy part. It's not just the most powerful form of marketing, it's also completely free. No ad spend, no fancy funnels, no complicated automation sequences, which are important.
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