Why Fewer Options Make Better Ideas

Uh Hi there, welcome along to another episode of High Performance, which once again we've compiled to try and give you the greatest possible value from our show. You're about to hear from guests as diverse as Productivity Expert, Shane Parish, Lioness's manager, Serena Viehman, to Gymshark co-founder, Louis Morgan, and plenty more besides. And today's theme for myself and my co host Damien. Hey Damien. Hey Jake, how are you? Very well, thank you. Our theme today is creativity, how to encourage it and how to harness it. And it is a really fascinating element, right, around creativity. Cause we tend to think, right, that creativity begins when all the obstacles in life disappear. And it makes perfect sense in our heads, you know, give me more time, give me a bigger budget, give me more people, give me

a blank page and suddenly we can do anything. Now That sounds like freedom, right? But actually that Often. Rather surprisingly

just produces familiar results. And you've learned about this over years, Damien, and heard it quite often, haven't you? Yeah, I have Jake. And I've recently been reading uh a brilliant book by David Epstein. The title of it is called Inside the Box, Why Constraints Actually Make Us Better. And The point that we

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