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This Week in Startups · 2026-03-14 · 90 min · 18,178 words

One Genius Rule That Made This Coffee Brand Famous | EP 2262

Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

All right, everybody, welcome back to This Week in Startup with me, Lon Harris. I'm Jason Calcanis. We have a full docket on Fridays. Yeah, we like to expand a little bit our horizons, talk to maybe some businesses that aren't strictly software-based inside your computer, maybe talk to some entrepreneurs, and we have a really cool one that Rory Sutherland inspired called Flat White. Or we should say F off, I think.

F off. Flat white or F off? I'm gonna say F off so we don't get YouTube, uh, we don't get booted off of YouTube, yeah. This week in Startups is brought to you by Northwest Registered Agent. Get more when you start your business with Northwest.

In 10 clicks and 10 minutes, you can form your company and walk away with a real business identity. Learn more at Northwest RegisteredAgent.com slash twist. Whisperflow. Stop typing.

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