McKinsey’s highlights from Mobile World Congress

This is the McKinsey Podcast. Where we help you make sense out of our world's toughest business challenges. Welcome to the show. I'm Lucia Rahili, and I'm Roberta Fasara. Everyone it's Roberta. And today we have a special episode of the McKinsey podcast.

McKinsey partner Fairy Creepbank is joining us almost live from Mobile World Congress in Barcelona. Mobile World Congress is one of the largest gatherings of mobile technology industry professionals. Ferry, thanks so much for joining us today. Well thanks for having me. What's the mood in Barcelona? To be honest, it's on one hand very exciting. We of course got the COs of the large telcos, the CO of the large defenders, we have a hundred thousand people here at the moment.

At the same time it's one of those years in the middle. We have a lot of talk about AI, but I think it's slowly started to you know, set in with people here that will take time to build the right data, to build the right structure, in an ethical and responsible way. We also see, for example, discussion on network APIs. where we were very excited last year. And a lot of work has happened. The telcos have formed a J V twelve, thirteen large telcos formed a J V with one of the vendors to to bring them out.

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