SPI 928: How to Build Your Creator Empire with Superfans

What if I told you that a YouTuber just beat Hollywood at its own game without a single studio executive, without a m a massive budget, and without really asking anyone for permission? His name is Markiplier. You might have heard this in the news. Maybe you know him, maybe you don't, but what he did recently should change how All of us think about our businesses, especially if you are a personal brand and you're a creator.

So he recently made a movie called Iron Lung. It's based off of a video game actually. And at one point, it was the number one movie in America, which is crazy. So far it has grossed to over $48 million. And here's the kicker.

He did it completely. independently. No studio, no gatekeepers, not through Hollywood, just him, his audience, and a vision. But here's what's really wild about this. This isn't a fluke.

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