A Hollywood Producer’s Formula for Taking Bigger Risks
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Turn breakthrough ideas into real results at the virtual HBR Innovation Summit on November 12th with top CEOs and master classes on AI and growth. HBR executive subscribers attend free, with exclusive programming November 13th. Learn more at hbr.org slash innovation summit. Welcome to the HBR Idea cast from Harvard Business Review. I'm Kurt Nickish.
They say there's no business. Like show business. In Hollywood, you've got huge personalities, big budgets, BMith production studios taking big swings. At least that's the perception. But the critique nowadays is that the movie industry is playing it too safe, making too many remakes and franchises, rather than taking new risks and making new IP.
Today's guest has lessons for us from that very same film industry, in his own career taking passionate risks to make blockbusters like Platoon, Dirty Dancing, True Lies, Terminator 2, and the like. And he says that by following a proven formula for innovation, taking the steps of create, ask, and play, leaders in all kinds of organizations can learn to be more creative and make good work. Larry Kasanoff is a movie producer, former studio head, and the author of the book A Touch of the Madness: How to Be More Innovative in Work and Life by Being a Little Crazy. Welcome, Larry.
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