transcript · 11,370 words

#189 David Ogilvy (The book I've given as a gift the most)

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Will any agency hire this man? He's thirty eight and unemployed. He dropped out of college. He's a bit of cook. A salesman.

A diplomat. And a farmer. He knows nothing about marketing. He has never written any copy. He professes to be interested in advertising his career and is ready to go to work for five thousand dollars a year.

I doubt if any American agency will hire him. However A London agency did hire him. Three years later he became the most famous copywriter in the world. And in due course built the tenth biggest agency in the world.

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