How to Scale your Startup with Growth Levers: Matt Lerner

You need to sort of figure out from first principles how does your business grow and then align whatever organizational pieces are required to make that happen. Thick. Okay. Alright, I'm sold. These levers, these are the things, the actions that will have the biggest impact on the growth of your business.

Matt was one of the early stage employees at PayPal as they blitzscaled to a ridiculous valuation. He has since helped over 200 startups find their big growth levers as the founder of System. And apparently, I didn't know this, an occasional guest lecturer at Stanford Business School. Complexity kills businesses. And the longer you can keep that at bay, the longer you run with.

We start off with Matt giving a bit of his backstory about how he got into this business of helping other startups grow. And then we talk through the four-step model of identifying your North Star and your growth levers and being able to run growth experiments to figure out how those can help grow your startup. Back to the North Star then. I think how you measure it might be hard, but it could either be something about number of lives changed. or, you know, number of true fans or something that reflects the purpose.

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