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Entrepreneurs on Fire · 2026-10-12 · 23 min · 4,160 words

Why isn't AI Transforming your Customer Service into a Competitive Advantage with Rolf Gordon Adamson

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Hmm. Ready to rock today, Fire Nation, JLD here, and welcome to Entrepreneurs on Fire, brought to you by High Level, the all-in-one sales and marketing platform, and today we'll be breaking down Why isn't AI transforming your customer service into a competitive advantage? And to drop these value bonds, I brought Rolf Gordon Adamson into EOFIR Studios. Rolf is the CEO of NextCom, a pioneer in AI powered customer experience technology he helps organizations automate service operations, improve customer outcomes. And scale intelligent business transformation. And today we talk about going from customer experience to AI innovation, fixing broken customer service, the promise and reality of generative AI and oh so much more. And a big thank you for sponsoring today's episode goes to Rolf and our sponsors. The foundation has coached over 2,000 students to find painful problems and turned them into software businesses. Their 12 week cohort takes you from no idea or software experience to finding a real problem and pre-selling the solution. No idea, no coding, no technical co-founder. The next cohort launches January 2027. Join the wait list at

The foundation dot com Stop duct taping your business together. Highlevel runs your website, your funnels, email, automation, scheduling, payments, and memberships all in one place. And when you sign up at highlevelfire.com, you get a 30-day free trial plus my exclusive bonus stack that includes weekly office hours with me and much more. Visit highlevelfire.com. Hi. level fire dot com Rolf, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with.

Hello, everybody. I I'm pleased to be here today. And uh it's a it's a very interesting question to start with, by the way. That's uh just putting a note because I really had to spend some time thinking about what would What what type of disagreement have I actually met? over the past couple of years. Uh and it's it's difficult to put pinpoint one one thing about being successful.

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