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HBR IdeaCast · 2026-09-24 · 36 min · 6,668 words

How AI Is Changing Communication: Weighing Efficiency with Efficacy

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I'm Alison Beard. And I'm Adi Ignatius, and this is the HBR Idea cast. For the next few weeks, we'll be dropping in an episode each Thursday that explores how the rapid advancement of AI is changing what it means to be an executive. Today, Adi, we're going to look at one of the core ways that generative AI is adding value, or maybe not, in organizations, and that's communication.

A lot of people are using these tools to craft everything from emails to speeches, internal reports to client pitches. Do you see that as a good thing? You know, as someone who writes for a living, I'm definitely not comfortable with having AI write for me. That said, I'm happy getting research assistance from Generative AI. And I've seen it provide enormous writing and organizational help to people who are not writers by nature.

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