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This Week in Startups · 2026-04-30 · 23 min · 4,080 words

Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics

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Hey everybody, welcome back to our basics series. I get asked all the time as an angel investor, as somebody who helps grow companies, what should I do in terms of uh customer motion and and finding my ideal customer profile? I get asked, hey, how should I do my cap table, legal issues, finance issues, how should I do my revenue recognition? And increasingly, the last two years, how should I use AI to make my startup grow faster? produce better quality products, better, cheaper, faster.

You know, that's always the mantra. And you can see all of these great episodes at thisweekinstartups.com slash basics. We started doing AI basics to help people understand the core things this technology is allowing you to do. And the challenge is this technology is moving faster and faster, faster than anything we've ever seen. It's easy when we're doing legal because that changes every five, 10 years.

Finance, hey, that changes also. Like, hey, every couple of years you might get something out of the IRS to tweak. My lord, when it comes to AI, it is changing month to month, and we've got a great guest today to help us with creative. And of course, this AI basics series is brought to you in partnership with my friends over at Google Cloud.

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