From Tech to Cheese: How to Engineer a Plant-Based Business That Disrupts a Legacy Industry with Kirsten Maitland

Boom, shake the room, Fire Nation. JLD here, and welcome to Entrepreneurs on Fire, brought to you by High Level, the all-in-one sales and marketing platform. Today we'll be breaking down how to go from tech to cheese, how to engineer a plant-based business that disrupts a legacy industry. And to drop these value bombs, I brought Kirsten Maitland into EOFire studios. Kirsten is the founder of Rebel Cheese.

pioneering artisan plant-based cheeses and scaling a national brand by turning viral moments into lasting growth through bold innovation and relentless customer focus. And today we'll talk about disrupting a traditional industry. We'll also talk about translating tech into food, owning the vertical, lessons from overnight success, and oh so much more. And a big thank you for sponsoring our episode goes to Kirsten and our sponsors. Fire Nation, if you love stories that entertain and educate, you've got to grab the book The Deal Makers Will by Walker Thrash.

It reads like a novel, but teaches like a masterclass, packed with timeless lessons on power, leverage, and negotiation. Whether you're raising capital or closing deals, this book will change how you play the game. Get it now on Amazon. Are you ready for the ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies? Build funnels, automate follow-ups, manage clients, and even white label your own software.

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