SPI 869: Stop Renting Your Audience. Do This Instead.

I want you to imagine spending years building up an audience, building a lot of credibility and authority on Facebook. We'll just use Facebook as an example. And you're communicating with your audience, you're engaging with them, you're making sales, and you wake up one morning and all of a sudden, it's gone. You don't have access to this community anymore. In fact, your account is completely gone.

And when you reach out to Facebook to try to get some help and to try to recover this thing, they say, sorry, you're out of luck. We can't do anything. Well, this is exactly what happened to me. And it wasn't even my fault. This is a little bit of a reason why I just have a very, very strong dislike.

toward Facebook. Facebook has not been helpful. I had an account that had for years been building a list and a following on a page and then in groups and a lot of marketing was starting to be done through advertisements. And I had hired a company, I'm not going to mention the name of the company. You gotta be careful.

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