SPI 916: How Two Moms Went from Garage Dancing to 30,000 Paid Students (with the Shuffle Mamas)

We didn't realize that our people are on Instagram. And I think it was just a week or two after we jumped on Instagram, we were getting 20,000 followers a day. I mean, we were just like, what is happening? What's very cool is that to this day we've never spent one single dollar on marketing in the beginning months of us being on Instagram. pretty much every single one of our sales videos have gone viral.

Our highest viewed video is like over 27 million views. So that's been where we focus on is like producing viral content and that being the video that sells. And it really you'll find with everything in our entire story, we do everything in response to our community. and what they're asking for. So it really was that like women paying attention and going, well, I see the joy, I see the fun, I see that you started with no skill here and you've actually learned something.

Maybe I could do this. Can you help me? Okay, this story is wild. So imagine this, it's 2020 with nothing to do. You decide to start learning how to dance with your neighbor.

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