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Entrepreneurs on Fire · 2026-04-19 · 22 min · 3,652 words

Simplifying Payroll for Small Business Owners with Roberto Masiero: An EOFire Classic from 2022

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Who's ready to rock today, Fire Nation, JLD here and welcome to Entrepreneurs on Fire, brought to you by High Level, the all-in-one sales and marketing platform. On today's classic episode, we'll be breaking down how to simplify payroll for small business owners and to drop these value bombs, I brought Roberto Masario into EOFire studios. Roberto is senior VP of ADP Innovation Labs, leading research on emerging technologies and the development. of new products. And today we talk about how taking risks, believing in yourself, and being kind leads to success, how to use a payroll system from a trusted provider and believe in yourself.

Stay kind, persistent, plan well, and get expert help with payroll and so much more. And a big thank you for sponsoring today's episode goes to Roberto and our sponsors. If you are building a real business, you need real infrastructure. High Level gives you website hosting, funnels, email marketing, automation, calendar booking, payments, and course hosting all on one platform, plus award-winning 24-7 supports. Get a 30-day free trial in my full bonus stack that includes a 15-minute private call with me and much more at highlevelfire.com.

Highlevelfire.com. Fire Nation, 50 days will fly right on by. The only question is, will you have something to show for it? I created a free YouTube series called 50 Days to Something, a step-by-step path to build a real product, service, or offer in just 50 focused days. Start today for free at

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