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This Week in Startups · 2026-01-16 · 63 min · 12,889 words

Avoiding buzzwords and marketing-speak (feat. Thomas McInerney) | E2236

Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

So I look for technical founders with domain expertise, generally pretty young. They have a point of view about something that they know, that they understand. And normally it's a bit different. Red flags, top two or three that it's not the right investment for Thomas. Buzzwords, you know, SaaS enabled, da-da-da.

When people start using buzzwords, I get, you know, very uh turned off. I want it in simple English. Because you're taking too much from the outside world and those trends are sort of like, you know, fashion, they change daily. And so y I think being able to r reduce your idea into like a real simple concept that's not using a lot of buzzwords is is good.

Let's talk about other red flags. Too high of a valuation. Valuation in the sense that you just not not to be greedy about equity, but rather to be focused on getting the right people on board. This week in Startups is brought to you by LinkedIn Jobs. Post your job for free at LinkedIn.com slash twist.

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