MFM x Trends - How Jack Butcher Used Twitter to Generate $1m in 18 months (From Scratch)

What's going on, my first million listeners? This is Sam Parr. Today we have another special episode. This episode is for trans members only. I know. It stinks if you're not a subscriber. But What we're gonna do is give you fifteen minutes or so of the episode for free. If you like it, you can go to trends.co and sign up and Listen to the rest of the episode. Um, or if you sign up for the hustle.

In your email, you'll see we'll send you uh some show notes. So even if you're not a subscriber, you'll you're gonna get some value. But on Trents.co uh you'll get the full episode and transcription, and then you'll get access to community where this guest is actually a member of the community. But Today's guest is Jack Butcher. I met Jack in our trends community. And I actually went to his house a few weeks ago. My wife and I went uh to his uh house and met well met up with him and his wife. And Jack Butcher, I've met a lot of people in my in my business, just because of uh, you know, it's with the media business, you get to meet a lot of interesting folks. He's one of the more interesting folks because he's got such a great energy. But basically his story is that Jack came to America at age twenty-two from England and then

Worked his way up, where he worked in an agency as a designer, and things were going okay, but he decided to start his own agency and it sucked. It's all it was a lot of work and it Definitely paid the bills, but still was a ton of work. And so He started dabbling with some digital products where he launched this like Uh a$19 daily planner on Gumroad. And it kind of took off. I mean, it it opened his eyes to sales uh to digital products. And so he decided to do this thing where he productized service and he created this course called Build Once, Sell Twice, uh, the Productization of Ideas, I think it's called. Uh, and then he also created this other thing called Visualize of. value, which is a design course that teaches you how to take concepts that are kind of complicated and put them in really digestible, uh easy to understand graphics. And I've paid him to do this with some of our stuff. And it's just crazy fascinating. But he built this business to close to a million dollars a year in revenue in only 18 months.

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