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Masters in Business · 2025-10-01 · 16 min · 2,645 words

At The Money: The Flood of New ETFs

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There were 600 new ETFs launched in the first eight months of 2025. And it's gonna get worse because so many more ETFs are coming out next year. The growth has been explosive. What does this mean for investors? I have the perfect person to discuss this with.

Dave Nodig is president and head of research at ETF.com. He has been tracking the ETF industry pretty much since his its beginning and is well known. as uh an expert in the space. Uh so Dave, let's talk a little bit about what's been going on. Most ETF assets are and will likely continue to be cheap index-based products.

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