What All Leaders Can Learn from Taylor Swift
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Welcome to the H Bear Idea Cast from Harvard Business Review. I'm Alison Beard. been following pop culture over the past decade knows the story of Taylor Swift. An aspiring teen songwriter moves to Nashville and becomes a country music ingenue, then a country star. She crosses over into Pop and becomes a star in that genre too. While also dabbling in indie rock.
She wins multiple Grammys, she breaks album sales and streaming records, and then she does a two-year stadium concert tour. That is an absolute sensation. The most popular and highest grossing of all time. At age thirty five, she is now probably the most famous woman on the planet. That kind of a scent takes a whole lot of talent, no doubt.
But it also takes business savvy. A clear vision. An innovative mindset, smart collaboration, and clever marketing. HBR's own senior editor, Kevin Evers, has done a deep dive into what's made Taylor Swift so successful. And he says there are lots of lessons for corporate leaders.
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