The Consumer Psychology of Adopting AI
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Artificial intelligence is changing business as we know it, but the extent of those changes depends on two things. First, how good the technology gets. And second How much companies adopt it and consumers actually buy it. And there's a gap there.
According to a Gartner survey, for instance, four out of five corporate strategists say AI will be critical to their success in the near future. But only one out of five said they actually use AI in their day-to-day work. That was a 2023 survey, it's probably different today. But the point remains, adoption is lagging, and a key reason for that is perception. Many people view AI and automation negatively and resist using them.
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