Diageo CEO: Shifting Drinking Trends, Brand Innovation, and Cultural Change
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Mm. Hi everyone, I'm Nikola Tangen, the CEO of the Norwegian Summon Wealth Fund, and today I'm here with Deborah Crewe, the CEO of Diacho. Now, Yojo One of the most successful brand builders in the world. They have a portfolio which includes things like Smyanoff, Guinness, Bailey's, Johnny Walker. Lots of great tequila brands and tank array in the gin sector.
We own two point two percent of the company, equivalent to one point three billion dollars. Pleasure to have you here. It's great to be here. Thanks. Deborah, what's happening in the spirits industry just now? First of all, we see a really long runway for growth in beverage alcohol and particularly in spirits.
And you know, and it's it's Total beverage alcohol has been growing consistently for twenty plus years. And alcohol is a percent of discretionary spending and percent of consumer kind of discretionary wallets. It's quite modest, it's less than two percent, and that's been very consistent over time. Uh no doubt right now.
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