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Behavioral Grooves Podcast · 2025-01-13 · 69 min · 12,118 words

Behavioral Science Hacks for Everyday Life | Eva van den Broek and Tim den Heijer

Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player

Kurt, have you ever noticed, when you've been traveling throughout the world and especially in Amsterdam Skipple airport, a little fly etched into the urinals? Okay, Tim, weird that you're asking me about urinals and in airport things, but yes, yes, I have noticed that, in particular because it's a famous behavioral science experiment. And it's weird because When you look at this fly, it really is just this little life-size replica of a fly painted onto the inside of the urinal, slightly off-center in the men's bathroom, right? And what is really cool about this is the impact that that tiny little fly

as on human behavior, particularly men's peeing behavior. Well, that and I have a weird smile on my face and I don't know why. I know. And I'm looking at that kind of thinking, all right, well, in in addition to that, we're going to cover some other things. But that is at the heart of what we're exploring today.

Not Not the men's uh urinating, you know, habits, but it's part of the conversation, but it's not the entirety of the conversation. It's not. It is not. We are gonna talk to our guests, Ava Vandenbruch and Tim Denheer, who are both authors of The Housefly Effect, how nudge psychology steers your everyday behavior.

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