Ariel Emanuel: UFC, WWE, Hollywood and the future of live entertainment

Hi everyone, I'm Nikola Tanyan, the CEO of the Norwegian Sovereign Wealth Fund, and today I'm in really good company with super agent and media mogul Ariel Emanuel. He's represented some of the biggest names in Hollywood and is now the owner of companies such as UFC and WWE. Ari, warm welcome. Hi, hi, how are you doing? So how how how long has this been since you started doing this and why?

It's like three years. You think it's gonna be an interview you to me, I'm gonna interview you. Let's see how it goes. So all right, when I was researching this, I was just astonished about how many things you do. So just in brief, what do you do?

You know, um I started out almost over 30 years ago representing writers, writer, director, actors, then had a vision for where entertainment was going, started, uh, you know, merged, quote unquote, with William Morris, um, and then bought IMG and then realized half my life was representation, half my life was ownership. Um almost like, I mean, I don't know what you're an invest I know that you're one of the largest investors in the world of every single country and every single company. But we realized when we were in the representation business of entertainment and entertainment call takes from podcasts to owning sports, events, music, writer, director, everything.

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