#288 Ralph Lauren

Ralph Lauren has built the most successful apparel company in the United States. His favorite declaration about himself is What you see is what you get. When he describes his work. He insists.

That it does not constitute Trendy fashion. And that his customers care more about well made clothes Than the latest party dresses from Europe. He takes such distinctions as

Seriously. Once, when I lumped him together with a handful of other designers during casual conversation, he snapped. Don't put me with those designers. My business is not compared to to anybody else's.

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