To Gain Customer—and Employee—Loyalty, Go Beyond Good Enough
Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player
Turn breakthrough ideas into real results at the virtual HBR Innovation Summit this November with top CEOs and masterclasses on AI and growth. Register by September 30th and save 25%. Learn more at hbr.org slash innovation summit. I'm Audie Ignatius. I'm Alison Beard and this is the HBR Idea Cast.
So Alison, today's conversation is about customers. We all know it is not enough simply to sell a product. We need something more. We need to delight our customers. We want to create a habit.
We want to build a relationship. You basically want people to love your product. I get that, but it seems like a tall order for a lot of companies, right? You know, it could work for food or fashion or technology, consumer products that people really get passionate about. But how do other types of businesses
We already have this episode, so unlocking it is cheap and permanent: the full transcript (30 minutes, 5,916 words), segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.
No account needed, we create one from your checkout email. With credits it is 1 credit; packs start at 5 episodes for $3.49, and monthly plans are cheaper still.