Tariffs and trade: Preparing for the unpredictable

This is the McKinsey Podcast, where we help you make sense out of our world's toughest business challenges. Welcome to the show. I'm Lucia Rahili and I'm Roberta Fassaro. We often hear and see that a lot of companies are frozen. In the essence, you know, the age of strategy is back.

There's so much uncertainty. There's so much that is shifting on advantage and demand patterns. So When we look at the leaders in the industry, there are three kinds of things that they're doing. I simplify it down sometimes to just simply say protect, prepare, and propel.

Vest McKinsey senior partner Shubaum Singal, he and senior partner Cindy Levy lead our geopolitics work here, and in late May I spoke with them about tariffs and trade for our McKinsey live series. You're about to hear our discussion about how leaders might best respond to ongoing volatility as the world waits for the outcome of the current tariff negotiations. But first, Lucia, a quick note about what's new in McKinsey.com. Check out our latest article about consumer attention. what drives it and how to capture it.

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