SPI 921: Growing a $9 Offer Into a Multi-Six-Figure Brand with Liz Wilcox

Social media is more media now than social. Email has become this new place where people can actually have real conversations. And so I think email is just this steadfast place that is not trying to chase an algorithm. It's just human to human. And that is what is working right now.

You know, if your metrics are down, if it feels harder to build an audience, it's because of the AI slop and Email is just this different place. It just has a different vibe to it where you can truly, truly connect with people. And that's on top of the fact that you own it, on top of the fact that for every dollar you spend, you can get it up to 40 bucks in return. Spoiler alert, last year I got $250 for every dollar I spent.

It was insane. It's not going anywhere. It's simple. People check their email multiple times a day, all day, and you own it. Somebody asked me the question the other day, Pat, if you were just starting out today, and you know, this question usually leads to like, what would you do first or what business would you make?

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