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The Amy Porterfield Show · 2026-07-28 · 60 min · 12,598 words

Leanne Lopez Mosley: The Soft Girl Era Is Keeping Women Broke

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You said that the soft girl era is keeping women. Broke. It's the idea that you can sit on your ass and light a candle and that somehow the universe is just gonna deliver you million dollar month. And I was at the heart of everything. So I was having big income months, but I was always at the heart of everything. You can't just be the system engine. It hits the tipping point. It's not about building a business that doesn't need you, it's about building a business where money comes in. with or without you. That's where I love you make it your own. It's not like you're starting from scratch. The fun thing about messaging is the thing that can shift your business very quickly, but it's also the thing that is so micro and nuanced that you're so close to it. It's really hard sometimes to see it. My guest today. Is a dear friend of mine. One of the girls. That one over there, she's big money, and was my guest today. Her name is Amy Porterfield. Amy Porterfield, the ever amazing best selling author of two weeks notice, Miss Amy Porterfield.

You are the reason the wrong people Keep finding you. If you keep attracting buyers who aren't a fit, who can't afford you, who waste your time. That is not bad luck, and it is not a season. It is your messaging. Something you are saying out loud every day is calling them in. And the only way out is to go back to your own words and figure out what you need to say in order to attract.

The right people. These are the words from my guest today, Leanne Lopez Mosley. She built Rich Queen into a business that made$23 million last year alone, with an audience under 40K with no sales calls and no live launches. She just launched the Soft Girl Million show and she does not soften the truth. For anyone.

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