#297 Yvon Chouinard (Patagonia)
Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio
I had always avoided thinking of myself as a businessman. I was a climber, a surfer. Kayaker, a skier, and a blacksmith. We simply enjoyed making good tools and functional clothes that we And our friends want it.
And one day it dawned on me. That I was a businessman. And will probably be one for a long time. It was also clear that in order to survive at this game We had to get serious.
I also knew that I would never be happy playing by the normal rules of business. I wanted to distance myself. As far as possible. From those pasty face corpses. In suits that I saw on airline magazine ads.
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