#424 Peter Thiel on How to Build a Creative Monopoly

It's true that every great entrepreneur is first and foremost a designer. Anyone who's held an iPhone or a MacBook has felt the result of Steve Jobs obsession with visual and experienti. But the most important lesson to learn from jobs has nothing to do with aesthetics. The greatest thing Jobs designed was his business. Apple imagined and executed definitive multi-year plans to create new products and distribute them.

Effectively. Forget minimum viable products ever since he started Apple Nineteen Seventy Six. Job saw that you can change the world thro careful planning. Not by listening to focus groups or copying other people's success. Long this is one of my favorite sentences in this entire section.

Long term planning is often undervalued. By our indefinite short term world. When the first iPod was released in October 2001, industry analysts couldn't see much more than, quote, a nice feature for Macintosh users. That doesn't make any difference to the rest of the world. Jobs plan the iPod to be the first of a new generation of portable post PC.

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